Privacy Policy

  1. INTRODUCTORY PROVISIONS

Controller

Braendum Incubator Sàrl is the controller and responsible for your personal data (collectively referred to as “Braendum”, “we”, “us” or “our” in this privacy notice).

Braendum is fully committed to protecting Users’ private information and data collected through this Website that constitutes personal data.

Important information and who we are

This Privacy Policy governs Braendum’s data collection and usage that it and its affiliates may make of such information. By using Braendum’s Services or accessing this Website, you consent to the data practices described in Braendum’s Privacy Policy as well as Terms of Use and Service and Cookie Policy (collectively, “Terms”). If at any time you find these Terms to be unacceptable or if you do not agree to them, you should not use this Website or hire any Services here offered.

As the data controller, Braendum undertakes to protect the personal data of its customers in accordance with the Swiss Federal Act on Data Protection (FADP) of 25 September 2020 (Status as of 1 September 2023).

  1. DATA COLLECTION THROUGH THE WEBSITE

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes [internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you.

Usage Data includes information about how you use our website, products and services.

Cookies

Cookies are text files stored by browsers on computers that contain information about a visitor’s navigation or use of the Website.

For the purposes of analysing your visits to our website, we also collect data about your activity through cookies or other similar means, which may include your IP address, browser settings, preferences or other activities on our Website.

For information on how our Website uses cookies visit our Cookie Policy.

  1. PURPOSE OF THE PERSONAL DATA PROCESSING

We only process personal data that you provide to us in connection with the use of our Services or when you visit and/ or contact us through our Website, in accordance with applicable law and only for the purpose of (i) directly providing the service (fulfillment of the contract concluded between Braendum and you, the contract also being considered as actual use of a particular service, without the need to sign anything); (ii) fulfillment of legal (statutory) obligations arising for us from generally binding legal regulations; (iii) prevent threats to your rights and interests; and (iv) other processing that is demonstrably in your interest.

We also process your personal data for the purposes of (i) optimizing, improving the quality and expanding the Services that we provide to you; (ii) granting access to our Services; (iii) paying for our Services; (iv) protecting the legitimate interests of our activities or the interests of our other customers; (v) analyzing visits to our website. 

When you provide us with personal information through online forms on the Website, you will always have the opportunity to opt out of receiving marketing and promotional material relating to Braendum Services. However, the ability to opt out of receiving marketing and promotional materials does not affect Braendum’s right to contact you regarding your use of the Website or Services ordered through the Website.

The personal data you provide to us will only be processed and used in a way that is proportionate to the purpose for which it was collected. Braendum does not combine personal data that has been collected for various purposes. We will not store your personal data longer than necessary for the purpose for which it was provided or collected. We will only retain personal data that is used for a legitimate purpose (e.g., applicable law may require data retention).

We will not collect excessive amounts of personal data that is not relevant to the purposes for which it is collected.


Below, we have outlined, in a bullet point format, a description of all the ways we intend to use your personal data, along with the legal bases we rely on for doing so. We have also specified our legitimate interests where applicable.

  • Purpose/Activity: To register you as a new customer
    Type of data: Identity (b) Contact
    Lawful basis for processing including basis of legitimate interest: Performance of a contract with you
  • Purpose/Activity: To process and deliver your order including: Manage payments, fees, and charges (b) Collect and recover money owed to us
    Type of data: Identity Contact Financial Transaction (e) Marketing and Communications
    Lawful basis for processing including basis of legitimate interest: Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
  • Purpose/Activity: To manage our relationship with you which will include: Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review
    Type of data: Identity Contact Profile (d) Marketing and Communications
    Lawful basis for processing including basis of legitimate interest: Identity Contact Profile (d) Marketing and Communications
  • Purpose/Activity: To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)
    Type of data: Identity Contact (c) Technical
    Lawful basis for processing including basis of legitimate interest: Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganization or group restructuring exercise) (b) Necessary to comply with a legal obligation
  • Purpose/Activity: To deliver relevant website content to you and measure or understand the effectiveness of how we serve you
    Type of data: Identity Contact Profile Usage Marketing and Communications (f) Technical
    Lawful basis for processing including basis of legitimate interest: Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business, and to inform our marketing strategy)
  • Purpose/Activity: To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
    Type of data: Technical (b) Usage
    Lawful basis for processing including basis of legitimate interest: Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy)
  • Purpose/Activity: To make suggestions and recommendations to you about goods or services that may be of interest to you
    Type of data: Identity Contact Technical Usage (e) Profile
    Lawful basis for processing including basis of legitimate interest: Necessary for our legitimate interests (to develop our products/services and grow our business)
  1. CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose that is compatible with the original purpose. If you would like an explanation of how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis that allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in accordance with the above rules where this is required or permitted by applicable law.

  1. DISCLOSING PERSONAL DATA

When processing an application for the registration of an intellectual property right or other services related to these, certain owner information will become public. The different local intellectual property registration authorities (government authorities) will publish the owner information of the various intellectual property rights sought to be registered, either through a digital publicly accessible database or physically through paper journals, bulletins, gazettes, or both. The information that will become public is the applicant’s or owner’s full name, nationality, and address.

We may also provide your personal data to third parties without your consent, such as (i) the persons who provide us with the technical operation of a particular Service or the operators of the technologies we use for our Services; (ii) accounting service providers; (iii) providers marketing services.

Your personal information will not be shared or provided to any other third party without your consent, except in the following cases: (i) when Braendum is required by law to provide personal information; or (ii) if the sharing of personal data is expressly permitted by applicable law.

Braendum shall ensure that it cooperates only with persons located in countries that provide an adequate level of protection of privacy and the fundamental rights and freedoms of individuals under the FADP.

  1. INTERNATIONAL TRANSFERS

We do not transfer your personal data outside the European Economic Area (EEA) other than to External Third Parties where it is necessary for the performance of the contract with you (for example the use of Trademark registries in foreign countries).

  1. MODIFICATION OF PERSONAL DATA

Modification of personal data through the Website will not automatically modify the personal data published by the different local government agencies through which intellectual property rights were applied for or registered.

  1. PROTECTION OF PERSONAL DATA

Braendum is committed to keeping your personal information secure. Therefore, we have implemented adequate physical, technical and organizational measures and plans to protect and secure the collected data (which, however, does not relieve you of your obligation to take appropriate steps to secure your data, especially when transferring your data to us).

The purpose of these measures is to prevent unauthorized or unlawful processing of personal data or accidental, unauthorized or unlawful access, use, transfer, processing, copying, modification, loss or damage to personal data.

Despite our best efforts to comply with applicable laws, we cannot guarantee the security of your personal data if it is transmitted in an insecure manner.

In particular, we will protect your data by (i) minimizing data; (ii) limiting access to your personal data; (iii) using a password and cryptography, if necessary; (iv) physical security; (v) other security measures (technical and organizational).

  1. RIGHTS OF AFFECTED PARTIES

You can revoke your voluntary consent to the processing of personal data at any time by sending an e-mail to contact@braendum.com. Withdrawal of consent does not affect the processing of personal data that we process on a legal basis other than consent (i.e., especially if the processing is necessary for the fulfillment of the contract, legal obligation or for other reasons specified in the applicable legislation).

You have the right to obtain details about the personal data we process about you and to correct or delete personal data (the right to be forgotten) or to restrict the processing of data concerning you. To exercise these rights, you can contact us at contact@braendum.com. However, if your requests are manifestly unfounded, excessive or repetitive, we reserve the right to refuse them.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than one month if your request is particularly complex or if you have made several requests. If this happens, we will notify you and keep you updated.

If you believe that your data has been processed unlawfully, please contact us at contact@braendum.com, and we will do our best to resolve the issue. At the same time, you have the right to object to the processing of your personal data and to address your complaint to the supervisory authority, which in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC). We would, however, appreciate the chance to deal with your concerns before you approach the FDIPC so please contact us in the first instance!