Protect Your Brand
Establish exclusive rights in the registered trademark for the covered goods and services within the relevant territory, subject to applicable law.
PROTECT WHAT YOU'RE BUILDING
Trademark Registration for Startups and Growing Brands
Register your trademark in the European Union, United States, Switzerland or France through a clear online process supported by experienced IP professionals.
Clear online intake • Professional review • Filing with the relevant IP office
A FOUNDATION FOR GROWTH
Why Register Your Trademark?
Build a Stronger Basis for Enforcement
A registered trademark can provide a clearer basis for acting against confusingly similar use.
Support Business Growth
Trademark rights can support licensing, franchising, investment, distribution and marketplace enforcement.
Create Long-Term Business Value
A registered trademark is an identifiable intangible asset that may be licensed or transferred.
CHOOSE YOUR MARKET
Where Do You Want to
Register Your Trademark?
EUROPEAN UNION
EU Trademark Registration
One application can provide unitary trademark protection across all 27 EU Member States.
BEST FOR
Businesses operating or planning to expand across multiple EU markets.
UNITED STATES
US Trademark Registration
Federal trademark registration for businesses using, or planning bona fide use of, their brand in US commerce or qualifying under another available filing basis.
BEST FOR
Startups and companies operating or expanding into the United States.
SWITZERLAND
Swiss Trademark Registration
Focused trademark protection for brands targeting the Swiss market.
BEST FOR
Businesses whose commercial activities or expansion plans include Switzerland.
FRANCE
French Trademark Registration
A national trademark filing route for brands focused primarily on the French market.
BEST FOR
Businesses for which France is the principal market and a national registration is the proportionate route.
Looking for protection in more jurisdictions
Are you aiming for protection in jurisdictions beyond those presented above? That is excellent—we can help with comprehensive trademark searches and registration in virtually any jurisdiction, with the scope and services adapted to the relevant filing route.
Simply email us at contact@braendum.com, and our experts will guide you smoothly through the information and decisions required. We will help you select the most suitable approach from both strategic and financial perspectives.
TRADEMARK REGISTRATION PRICING
Trademark registration
European Union
Starting price
EUR 1,150
Initial scope
One class; official fees and professional fees included
Switzerland
Starting price
EUR 690
Initial scope
Up to three classes; official fees and professional fees included
France
Starting price
EUR 490
Initial scope
One class; official fees and professional fees included
United States
Starting price
EUR 615
Initial scope
One class using a pre-approved description; official fees and professional fees included
Price note. Starting prices are based on the amounts and currency conversion displayed by the relevant Braendum forms daily. VAT, additional classes, non-standard descriptions, priority claims, accelerated examination, office objections, oppositions and other additional services may result in extra costs. The exact total is calculated in the applicable form before checkout.
A STRONG START
Before You File
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01
Choose a Distinctive Trademark
Invented, arbitrary or otherwise distinctive names are generally easier to register and enforce than purely descriptive wording.
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02
Search Before Filing
Trademark filing fees are generally non-refundable if the application later encounters objections or opposition.
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03
Protect What You Actually Plan to Offer
Trademark rights are connected to the goods and services specified in the application.
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04
Choose the Correct Owner
Make sure the application is filed in the name of the appropriate person or legal entity. Correcting ownership later may be restricted, costly or impossible depending on the circumstances.
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05
File Early Enough
Trademark registration is not instantaneous, and relevant third-party applications may be filed in the meantime.
MAKE AN INFORMED CHOICE
Compare Trademark Registration Options
| Registration details | European UnionRegister an EU Trademark | United StatesRegister a US Trademark | SwitzerlandRegister a Swiss Trademark | FranceRegister a French Trademark |
|---|---|---|---|---|
| Coverage | All EU Member States through a unitary EU trademark. | Federal trademark protection across the United States. | Switzerland. | France, subject to the scope of French national trademark protection. |
| IP Office | European Union Intellectual Property Office — EUIPO. | United States Patent and Trademark Office — USPTO. | Swiss Federal Institute of Intellectual Property — IPI. | French National Institute of Industrial Property — INPI. |
| Filing Basis | — | Common filing bases include current use in commerce or bona fide intent to use. Foreign application or registration bases may also be available. | — | — |
| Examination | EUIPO examines formalities and absolute grounds. Conflicts based on earlier private rights are principally raised through opposition. | The USPTO examines substantive and formal requirements and searches for conflicting federal trademarks. | The IPI examines formalities and absolute grounds but does not generally refuse an application because of earlier private trademark rights. | INPI examines formalities and absolute grounds. Owners of relevant earlier rights may oppose after publication. |
| Opposition Period | Three months from publication. | 30 days from publication, subject to permitted extensions. | Three months following publication of the registration. | Two months from publication of the application. |
| Term / Renewal | 10 years from filing, renewable indefinitely in 10-year periods. | Post-registration filings required between years 5–6 and 9–10, followed by filings every 10 years. | 10 years from filing, renewable indefinitely in 10-year periods. | 10 years from filing, renewable indefinitely in 10-year periods. |
| Use Requirements / Evidence | Genuine use becomes important after the initial five-year grace period. | Use-based filings require acceptable evidence of use. Intent-to-use applications require later proof of use before registration. | A registration may generally become vulnerable to non-use after five years. | The registration may become vulnerable if the mark is not genuinely used for an uninterrupted five-year period. |
| Foreign Applicants | — | Applicants domiciled outside the United States must be represented by a US-licensed attorney. | — | — |
| Startup Tip | An EU trademark can be powerful when several EU markets matter. If a serious obstacle exists in one Member State, consider national filings. | Do not claim use too early or submit a mock-up as evidence. The filing basis and evidence should match the real commercial launch. | Acceptance by the IPI should not be treated as confirmation that no conflicting earlier trademark exists. Search before filing. | Draft the goods and services carefully. The list can generally be narrowed later, but not broadened without a new application. |
YOUR IP JOURNEY
Trademark Registration, Step by Step
From Filing to Registration
Five steps take your application from intake to a registered trademark, with Braendum handling the filing and communication with the IP office along the way.
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01Step 01
Select Your Jurisdiction
Choose the territory where your brand needs trademark protection.
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02Step 02
Complete the Online Application
Provide the trademark, owner details, goods and services and any relevant priority information.
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03Step 03
Professional Review
Braendum reviews the information provided and contacts you if clarification is required.
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04Step 04
Application Filing
The trademark application is prepared and filed with the relevant intellectual property office.
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05Step 05
Examination & Registration
The relevant office examines the application. If the requirements are met and no objection or third-party opposition prevents registration, the trademark can proceed to registration.
YOUR QUESTIONS, ANSWERED
Trademark Registration FAQ
A word mark generally provides protection for the name itself regardless of a specific visual presentation. A logo registration protects the particular figurative presentation filed. The appropriate approach depends on your branding, budget and how stable the visual identity is likely to remain.
Only the goods and services listed in the application are covered. Additional classes may increase fees and complexity, so the list should accurately reflect your commercial activities rather than simply being as broad as possible.
Timing varies depending on the trademark office, filing basis, examination, objections and possible third-party opposition. Any timeline should therefore be treated as an estimate rather than a guarantee.
Generally, the list filed with the application may be narrowed but not broadened. New commercial areas may require a new trademark application.
No. Company names, domain names and trademarks are different types of rights. Registering a business name does not by itself provide trademark protection.
No. Every application is subject to examination and may encounter objections or challenges from third parties.
Ready to Protect Your Brand?
Choose your market and start your trademark application online.
